For centuries, everyone has cherished freedom the most. While some have tried to believe that treasures, strength, or feelings are more important, all these things fade when you're locked up. Therefore, wise creatures will choose freedom rather than something else.
Throughout the history of realms, there have been many different stories where creatures wanted to take off the shackles that bothered them. Some wanted to cut off the real chains, and others just wished to break the rules that prevented them from moving forward. Some managed to do it, while others made mistakes and fell painfully. But the lucky ones will always win if they risk choosing a new path.
So if you want real success and happiness, take advantage of the freedom. Freedom to do what you want without asking any permission from others. Freedom to take a step that perhaps no one would typically allow. Freedom to be free.